AWS Marketplace now supports multiple purchases of SaaS and Professional Services products

AWS Marketplace now supports Concurrent Agreements for SaaS and Professional Services products, enabling buyers to make multiple purchases for the same product within a single AWS account. Previously, buyers could only maintain one active agreement per product per AWS account, requiring sellers to use workarounds to support expansion deals. Concurrent Agreements removes this constraint, allowing different business units to procure independently with their own negotiated terms and pricing.
Both buyers and sellers benefit from the flexibility Concurrent Agreements provides. Buyers can accept multiple offers for the same product without disrupting existing agreements, supporting multi-team procurement within centralized AWS accounts, mid-term expansions, and repeat purchases. Sellers can close multi-business unit deals that couldn’t happen before, transact expansions immediately instead of waiting for renewal cycles, and eliminate the operational overhead of managing workarounds. 
Concurrent Agreements is enabled by default for all Professional Services listings starting today, with no seller action required. For SaaS listings, sellers must update their AWS Marketplace integration to handle multiple active subscriptions, including updating subscription notifications to use EventBridge and updating entitlement and metering APIs. Starting June 1, 2026, support for Concurrent Agreements will be required for new SaaS products. Sellers who have completed the integration work can opt in to enable Concurrent Agreements for their SaaS products now. 
This capability is available in all AWS Regions where AWS Marketplace is supported. Concurrent Agreements purchasing is available on SaaS products where sellers have completed the integration, and is enabled by default for all Professional Services listings. To learn more about enabling Concurrent Agreements as a seller of SaaS products, review the Concurrent Agreements integration lab.
Quelle: aws.amazon.com