Apple
The winter holidays proved to be another season of milestones for Apple's App Store.
Apple on Thursday said App Store purchases topped a record-breaking $3 billion for the month of December*, culminating in a New Years Day spike that saw customers spend nearly $240 million in a single day. And this too was a new record; The App Store&039;s prior biggest sales day ever was Jan. 1, 2016, when customers spent more than $144 million.
In a news release, Apple — which takes a 30% cut of apps sold through the App Store — said developers earned some $20 billion in 2016, up 40 percent from 2015. That&039;s a third of the $60 billion they&039;ve earned since the store first opened in 2008. The company attributed a portion of this uptick to in-app subscriptions which now span more than 20,000 apps, including Netflix, HBO Now, and MLB.com At Bat. App Store customers spent $2.7 billion on in-app subscriptions in 2016, up 74% from 2015, Apple said. The company takes a 30% cut of any monthly charges when a new user signs up within an iOS app. But after 12 months, that fee drops to 15%.
By 2016&039;s end, the App Store offered some 2.2 million apps in total, up over 20 percent from 2015. For the year, Pokemon Go was the most-downloaded app among them. But Super Mario Run became the fastest-downloaded app in App Store history when it debuted on December 15, with 40 million downloads in four days. Neither Apple nor Nintendo, the app&039;s developer, have disclosed how many people have made the Mario Run leap from free to freemium with the game&039;s $10 in-app purchase.
Watch Shigeru Miyamoto Play Super Mario Run One-Handed (While Eating Cake)
* While Apple did not break out App Store sales for December 2015 in its last holiday sales round-up, it did say that “customers spent over $1.1 billion on apps and in-app purchases during the two weeks ending January 3.”
Quelle: <a href="Apple Sets New App Store Record With Billion In December Sales“>BuzzFeed
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