Facebook Eliminates Human Trending Topic Editors And Replaces Them With An Algorithm

A Facebook employee walks past a sign at Facebook headquarters in Menlo Park, California, on March 15, 2013.

Jeff Chiu / AP

Facebook on Friday changed its controversial trending news section to be based more heavily on algorithms, eliminating the editors who had been curating the stories in the process.

The social network explained the changes in a statement, saying a more algorithmically driven process “allows us to scale Trending to cover more topics and make it available to more people globally over time.”

“In this new version of Trending we no longer need to draft topic descriptions or summaries, and as a result we are shifting to a team with an emphasis on operations and technical skill sets, which helps us better support the new direction of the product,” a Facebook spokesperson said.

BuzzFeed News confirmed that, as a result of the change, Facebook also eliminated the positions for people who had previously run the trending news section.

Quartz reported that the team — which included between 15 and 18 people contracted through an outside company — were laid off Friday and given severance equal to what they would have earned through September, plus two weeks.

Facebook has generated significant controversy in recent months over allegations that its trending section had a liberal bias. In May, Gizmodo published a report citing former “news curators” who said they were instructed to inject stories into the trending section, even if those stories weren&;t actually trending, while also suppressing other more conservative content.

The report prompted the US Senate to demand answers from Facebook over the alleged bias, after which the company published internal “trending guidelines” and promised to improve training, terminology, and practices for news curation.

In Friday&039;s announcement, Facebook explained that users visiting the new trending section will now see a “simplified topic,” along with information about who is discussing that topic. Hovering over or clicking on the link will bring up more information.

Facebook said Friday that articles in the trending section surface “based on a high volume of mentions and a sharp increase in mentions over a short period of time.” The company added that while it did not find evidence of “systematic bias” earlier this year, the new changes to the product “allows our team to make fewer individual decisions about topics.”

“Facebook is a platform for all ideas, and we’re committed to maintaining Trending as a way for people to access a breadth of ideas and commentary about a variety of topics,” the company added.

LINK: Facebook VP Says “No Evidence” Of Political Bias Against Conservatives

LINK: Facebook Publishes Internal “Trending Topics” Guidelines After Bias Claims

Quelle: <a href="Facebook Eliminates Human Trending Topic Editors And Replaces Them With An Algorithm“>BuzzFeed

Is This An Ad? Jonathan Cheban And The Whopperito

Welcome to our weekly column, “Is This an Ad?,” in which we strap on our reportin’ hat (it is NOT a fedora, please stop imagining that) and aim to figure out what the heck is going on in the confusing world of celebrity social media endorsements. Because even though the FTC recently came out with rules on this, sometimes when celebrities post about a product or brand on social media, it’s not immediately clear if they are being paid to post about it, got a freebie, just love it, or what.


Instagram: @jonathancheban

THE CASE:

Jonathan Cheban is a former publicist, current entrepreneur, bon vivant, internet troll, and, perhaps most famously, Kim Kardashian’s best friend. Martha Stewart does not know who he is.

In his current career incarnation (Cheban is quick to point out that he hasn’t done PR in years, and now owns between 5-10 companies, depending what month you ask him), he has some sort of relationship (perhaps partial owner?) with a burger joint on Long Island and a lifestyle website called TheDishh.com.

Perhaps because of these new business developments, he’s taken a turn to positioning himself as some sort of culinary expert, referring to himself as the “Foodg&;d.” The bar over the “o” is called a macron, and it means the word should be pronounced “foodgoad”.

(I have a theory of how this came about: starting maybe two years ago, Cheban began experimenting with a fairly typical Instagram ploy to gain followers: reposting like-bait photos of decadent desserts or other foods. These were photos he found elsewhere and would caption things like “mmm yum&;” or about how much he wanted to eat it. He still does some of this sort of stuff, like a recent post where he posted a photo of an ice cream cotton-candy hybrid with the caption, “I need to try this cotton candy ice cream cone immediately …xx Foodg&x14D;d.”)

Instagram: @jonathancheban

But we’re not here to talk about ice-cream cotton candy. We’re here to talk about Cheban’s recent post about eating Burger King’s new menu item, the Whopperito.

The Whopperito is fairly straightforward: it’s Whopper filling (with spicer meat), in a burrito tortilla instead of a bun. Nick Gazin, a Vice reporter who recently ate three of these for a review, wrote: “It is my belief that this Whopperito was made to cater to the Jackass generation who want to do gross things on Instagram to show off. I don&;t think this was an earnest food invention. I think this is stunt-burgerism created to get press and hashtags.”

THE EVIDENCE:

So, the obvious thing here is that Mr. Cheban used the hashtag . That seems like, obvs it’s an , right? I mean, he’s saying it right there. OR IS HE?

Here’s the weird part: if you search that hashtag, two posts show up. The other is from 3 weeks before Jonathan&039;s, from a young fashion and lifestyle blogger named Ria Michelle (I reached out to her to ask if she could confirm she was paid; I did not hear back). The best theory here is that a digital marketing agency convinced Burger King to pay social influencers to post about the Whopperito using the cheeky and winking tag thekingpaidmetodoit (so transgressive and ironic, right?) And yet… they only found 2 people to actually use the tag? Sounds like some ad buyer somewhere has some explaining to do.

There’s something more mysterious about the fact that only two people used the tag – it confuses the obvious narrative that this is clearly a paid ad. Was this just a huge failure, or is there something else going on?

Here’s how celebrity endorsements work: companies want someone who will ~align with their brand’s message~. Even if consumers know it’s an ad, that’s ok, it still has to be someone who makes sense. When we see Matthew McConaughey monologuing to a cow in a TV ad for Lincoln cars, we know it’s he’s getting paid, but isn’t there something about it where you’re like “yeah, I could totally imagine he’d drive a Lincoln”? There’s a good brand alignment there.

Cheban’s recent personal branding as “foodgoad” is relevant here: He’s worked to establish himself as an influencer in the world of viral, unhealthy food. Remember what Vice said about the Whopperito, how it was just a social media stunt food? Well, what better way to align a product that is purely a vapid, frivolous trend food designed only to appeal to society’s lowest denominator than with Jonathan Cheban? It’s simply good brand alignment.

THE VERDICT:

UNDETERMINED.

Believe it or not, we couldn’t verify this. BuzzFeed News reached out to Burger King to confirm if this was a paid endorsement, and they refused to comment on it. Which…. is not a good look for them, since according to the FTC’s point of view, it’s the responsibility of the brand to be crystal-clear about paid social media endorsements.

So then we tried to ask Cheban. I’m already blocked by him for posting about how he is rude to fans on social media, so fellow BuzzFeed reporter Jess Misener asked:

Cheban didn’t reply, and promptly blocked Jess on Twitter.

WHAT ARE YOU HIDING, JONATHAN?

Since both Cheban and Burger King were stonewalling me, I went to some experts in the field of celebrity endorsements to find out their opinions on this.

According to Stefania Pomponi, founder and president of the Clever Girls influencer marketing agency:

I am 99.9% positive Jonathan Cheban&039;s Whopperito post is a paid sponsorship. He is being coy about disclosing his paid endorsement, which is in direct violation of FTC guidelines which state that standardized hashtags like ad or be used. The guidelines further explain that disclosure hashtags must have a clear meaning to the audience (meaning the audience shouldn&039;t have to guess if a post is sponsored) and hashtags can&039;t be abbreviated (e.g. instead of sponsored). If Cheban wants to be in compliance, he needs to make sure his disclosures … are clearly and easily understood by his audience.

Lucas Brockner, associate director of partnerships and business development at the social media agency Attention:

While nobody loves seeing the ad, sponsored or the somewhat sneaky sp, it’s part of the FTC guidelines and something we ask all influencers to include in posts. To no surprise, influencers don’t like putting this in their posts as it can result in negative backlash from their audiences. As a result and as seen in this example, you’re starting to see more clever ways that influencers are disclosing that they were paid for these types of social promotions. Of course, the more authentic the partnership, the more creative you can be. For example, the idea of using the language “in partnership with” has become a favored term amongst influencers/celebrities and brands when it’s an ongoing content series versus a one-off endorsement.

Dear readers, I have failed you here. Some secrets are too deep, too dangerous, too guarded by the forces of power and money to ever be revealed. Whether or not Jonathan Cheban ate that god-awful meat tube for fun or profit is one of those secrets.

Quelle: <a href="Is This An Ad? Jonathan Cheban And The Whopperito“>BuzzFeed

How To Save Mankind From The New Breed Of Killer Robots

A very, very small quadcopter, one inch in diameter can carry a one- or two-gram shaped charge. You can order them from a drone manufacturer in China. You can program the code to say: “Here are thousands of photographs of the kinds of things I want to target.” A one-gram shaped charge can punch a hole in nine millimeters of steel, so presumably you can also punch a hole in someone’s head. You can fit about three million of those in a semi-tractor-trailer. You can drive up I-95 with three trucks and have 10 million weapons attacking New York City. They don’t have to be very effective, only 5 or 10% of them have to find the target.

There will be manufacturers producing millions of these weapons that people will be able to buy just like you can buy guns now, except millions of guns don’t matter unless you have a million soldiers. You need only three guys to write the program and launch them. So you can just imagine that in many parts of the world humans will be hunted. They will be cowering underground in shelters and devising techniques so that they don’t get detected. This is the ever-present cloud of lethal autonomous weapons.

They could be here in two to three years.

— Stuart Russell, professor of computer science and engineering at the University of California Berkeley

Mary Wareham laughs a lot. It usually sounds the same regardless of the circumstance — like a mirthful giggle the blonde New Zealander can’t suppress — but it bubbles up at the most varied moments. Wareham laughs when things are funny, she laughs when things are awkward, she laughs when she disagrees with you. And she laughs when things are truly unpleasant, like when you’re talking to her about how humanity might soon be annihilated by killer robots and the world is doing nothing to stop it.

One afternoon this spring at the United Nations in Geneva, I sat behind Wareham in a large wood-paneled, beige-carpeted assembly room that hosted the Convention on Certain Conventional Weapons (CCW), a group of 121 countries that have signed the agreement to restrict weapons that “are considered to cause unnecessary or unjustifiable suffering to combatants or to affect civilians indiscriminately”— in other words, weapons humanity deems too cruel to use in war.

The UN moves at a glacial pace, but the CCW is even worse. There’s no vote at the end of meetings; instead, every contracting party needs to agree in order to get anything done. (Its last and only successful prohibitive weapons ban was in 1995.) It was the start of five days of meetings to discuss lethal autonomous weapons systems (LAWS): weapons that have the ability to independently select and engage targets, i.e., machines that can make the decision to kill humans, i.e., killer robots. The world slept through the advent of drone attacks. When it came to LAWS would we do the same?

Yet it’s important to get one thing clear: This isn&;t a conversation about drones. By now, drone warfare has been normalized — at least 10 countries have them. Self-driving cars are tested in fleets. Twenty years ago, a computer beat Garry Kasparov at chess and, more recently, another taught itself how to beat humans at Go, a Chinese game of strategy that doesn’t rely as much on patterns and probability. In July, the Dallas police department sent a robot strapped with explosives to kill an active shooter following an attack on police officers during a protest.

But with LAWS, unlike the Dallas robot, the human sets the parameters of the attack without actually knowing the specific target. The weapon goes out, looks for anything within those parameters, hones in, and detonates. Examples that don’t sound entirely shit-your-pants-terrifying are things like all enemy ships in the South China Sea, all military radars in X country, all enemy tanks on the plains of Europe. But scale it up, add non-state actors, and you can envision strange permutations: all power stations, all schools, all hospitals, all fighting-age males carrying weapons, all fighting-age males wearing baseball caps, those with brown hair. Use your imagination.

While this sounds like the kind of horror you pay to see in theaters, killer robots will shortly be arriving at your front door for free courtesy of Russia, China, or the US, all of which are racing to develop them. “There are really no technological breakthroughs that are required,” Russell, the computer science professor, told me. “Every one of the component technology is available in some form commercially … It’s really a matter of just how much resources are invested in it.”

LAWS are generally broken down into three categories. Most simply, there&039;s humans in the loop — where the machine performs the task under human supervision, arriving at the target and waiting for permission to fire. Humans on the loop — where the machine gets to the place and takes out the target, but the human can override the system. And then, humans out of the loop — where the human releases the machine to perform a task and that’s it — no supervision, no recall, no stop function. The debate happening at the UN is which of these to preemptively ban, if any at all.

“I know that this is a finite campaign — the world’s going to change, very quickly, very soon, and we need to be ready for that.”

Wareham, the advocacy director of the Human Rights Watch arms division, is the coordinator of the Campaign to Stop Killer Robots, a coalition of 61 international NGOs, 12 of which had sent delegations to the CCW. Unlike drones, which entered the battlefield as surveillance technology and were weaponized later, the campaign is trying to ban LAWS before they happen. Wareham is the group’s cruise director — moderating morning strategy meetings, writing memos, getting everyone to the right room at the right time, handling the press, and sending tweets from the @BanKillerRobots account.

This year was the big one. The CCW was going to decide whether to go to the next level, to establish a Group of Governmental Experts (GGE), which would then decide whether or not to draft a treaty. If they didn’t move forward, the campaign was threatening to take the process “outside”— to another forum, like the UN Human Rights Council or an opt-in treaty written elsewhere. “Who gets an opportunity to work to try and prevent a disaster from happening before it happens? Because we can all see where this is going,” Wareham told me. “I know that this is a finite campaign — the world’s going to change, very quickly, very soon, and we need to be ready for that.”

That morning, countries delivered statements on their positions. Algeria and Costa Rica announced their support for a ban. Wareham excitedly added them to what she and other campaigners refer to as “The List,” which includes Pakistan, Egypt, Cuba, Ecuador, Bolivia, Ghana, Palestine, Zimbabwe, and the Holy See — countries that probably don’t have the technology to develop LAWS to begin with. All eyes were on Russia, which had given a vague statement suggesting they weren’t interested. “They always leave us guessing,” Wareham told me when we broke for lunch, reminding me only one country needs to disagree to stall consensus. The cafe outside the assembly room looked out on the UN’s verdant grounds. You could see placid Lake Geneva and the Alps in the distance.

In the afternoon, country delegates settled into their seats to take notes or doze with their eyes open as experts flashed presentation slides. The two back rows were filled with civil society, many of whom were part of the campaign. During the Q&A, the representative from China, who is known for being somewhat of an oratorical wildcard, went on a lengthy ramble about artificial intelligence. Midway through, the room erupted in nervous laughter and Erin Hunt, program coordinator from Mines Action Canada, fired off a tweet: “And now the panel was asked if they are smarter than Stephen Hawking. Quite the afternoon at .” (Over the next five days, Hunt would begin illustrating her tweets with GIFs of eye rolls, prancing puppies, and facepalms.)

A few seats away, Noel Sharkey, emeritus professor of robotics and artificial intelligence at Sheffield University in the UK, fidgeted waiting for his turn at the microphone. The founder of ICRAC, the International Committee for Robot Arms Control (pronounced eye-crack), plays the part of the campaign’s brilliant, absent-minded professor. With a bushy long white ponytail, he dresses in all black and is perpetually late or misplacing a crucial item — his cell phone or his jacket.

In the row over, Jody Williams, who won the Nobel Peace Prize in 1997 for her work banning landmines, barely suppressed her irritation. Williams is the campaign’s straight shooter — her favorite story is one in which she grabbed an American colonel around the throat for talking bullshit during a landmine cocktail reception. “If everyone spoke like I do, it would end up having a fist fight,” she said. Even the usually tactful Wareham stopped tweeting. “I didn’t want to get too rude or angry. I don’t think that helps especially when half the diplomats in that room are following the Twitter account,” she explained later and laughed.

But passionate as they all were, could this group of devotees change the course of humanity? Or was this like the campaign against climate change — just sit back and watch the water levels rise while shaking your head in dismay? How do you take on a revolution in warfare? Why would any country actually ban a weapon they are convinced can win them a war?

And maybe most urgently: With so many things plainly in front of us to be fearful of, how do you convince the world — quickly, because these things are already here — to be extra afraid of something we can&039;t see for ourselves, all the while knowing that if you fail, machines could kill us all?

Jody Williams (left), a Nobel Peace Laureate, and Professor Noel Sharkey, chair of the International Committee for Robot Arms Control, pose with a robot as they call for a ban on fully autonomous weapons, in Parliament Square on April 23, 2013, in London, England.

Oli Scarff / Getty Images

One of the very real problems with attempting to preemptively ban LAWS is that they kind of already exist. Many countries have defensive systems with autonomous modes that can select and attack targets without human intervention — they recognize incoming fire and act to neutralize it. In most cases, humans can override the system, but they are designed for situations where things are happening too quickly for a human to actually veto the machine. The US has the Patriot air defense system to shoot down incoming missiles, aircraft, or drones, as well as the Aegis, the Navy’s own anti-missile system on the high seas.

Members of the campaign told me they do not have a problem with defensive weapons. The issue is offensive systems in part because they may target people — but the distinction is murky. For example, there’s South Korea’s SGR-A1, an autonomous stationary robot set up along the border of the demilitarized zone between North and South Korea that can kill those attempting to flee. The black swiveling box is armed with a 5.56-millimeter machine gun and 40-millimeter grenade launcher. South Korea says the robot sends the signal back to the operator to fire, so there is a person behind every decision to use force, but there are many reports the robot has an automatic mode. Which mode is on at any given time? Who knows.

Meanwhile, offensive systems already exist, too: Take Israel’s Harpy and second-generation Harop, which enter an area, hunt for enemy radar, and kamikaze into it, regardless of where they are set up. The Harpy is fully autonomous; the Harop has a human on the loop mode. The campaign refers to these as “precursor weapons,” but that distinction is hazy on purpose — countries like the US didn’t want to risk even mentioning existing technology (drones), so in order to have a conversation at the UN, everything that is already on the ground doesn’t count.

Militaries want LAWS for a variety of reasons — they&039;re cheaper than training personnel. There’s the added benefit of force multiplication and projection. Without humans, weapons can be sent to more dangerous areas without considering human-operator casualties. Autonomous target selection allows for faster engagement and the weapon can go where the enemy can jam communications systems.

Israel openly intends to move toward full autonomy as quickly as possible. Russia and China have also expressed little interest in a ban. The US is only a little less blunt. In 2012, the Department of Defense issued Directive 3000.09, which says that LAWS will be designed to allow commanders and operators to exercise “appropriate levels of human judgment over the use of force.” What “appropriate” really means, how much judgment, and in which part of the operation, the US has not defined.

In January 2015, the DoD announced the Third Offset strategy. Since everyone has nuclear weapons and long-range precision weapons, Deputy Secretary of Defense Robert Work suggested emphasizing technology was the only way to keep America safe. With the DoD’s blessing, the US military is racing ahead. Defense contractor Northrop Grumman’s X-47B is the first autonomous carrier-based, fighter-sized aircraft. Currently in demos, it looks like something from Independence Day: The curved, grey winged pod takes off from a carrier ship, flies a preprogrammed mission, and returns. Last year, the X-47B autonomously refueled in the air. In theory, that means except for maintenance, an X-47B executing missions would never have to land.

At an event at the Atlantic Council in May, Work said the US wasn’t developing the Terminator. “I think more in terms of Iron Man — the ability of a machine to assist a human, where the human is still in control in all matters, but the machine makes the human much more powerful and much more capable,” he said. This is called centaur fighting or human–machine teaming.

Among the lauded new technologies is swarms — weapons moving in large formations with one controller somewhere far away on the ground clicking computer keys. Think hundreds of small drones moving as one, like a lethal flock of birds that would put Hitchcock’s to shame, or an armada of ships. The weapons communicate with each other to accomplish the mission, in what is called collaborative autonomy. This is already happening — two years ago, a small fleet of ships sailed down the James River. In July, the Office of Naval Research tested 30 drones flying together off a small ship at sea that were able to break out of formation, perform a mission, and then regroup.

Quelle: <a href="How To Save Mankind From The New Breed Of Killer Robots“>BuzzFeed

Grab, Uber’s Rival In Southeast Asia, To Join The Self-Driving Car Battle

Nguyen Huy Kham / Reuters

Grab, Uber’s major rival in Southeast Asia, is partnering with nuTonomy, the self-driving taxi company in Singapore that began offering rides to passengers earlier this week, according to a source familiar with the matter.

The relationship, which was previously undisclosed, gives the Southeast Asian ridehail company a partner in the race toward autonomous vehicles – a partner that on Thursday became the first to put customers in its fleet of self-driving vehicles. Uber announced last week that it will dispatch self-driving Volvos in Pittsburgh later this month for passengers to hail.

Recode reported in May that Grab CEO Anthony Tan said he would be open to partnering with a self-driving car company at some point in the future, when the technology matured beyond nascent stages. On Thursday, nuTonomy began offering free rides to a select group of riders in self-driving versions of Renault Zoe and Mitsubishi i-MiEv electric vehicles. The handful of test cars have backup human drivers in the front, and an engineer in the back as a precaution.

Uber’s pilot program in Pittsburgh will have greater scale, with 100 vehicles and a goal of 1,000 customers, who can opt into a self-driving vehicle ride. A backup driver will be behind the wheel of those vehicles as well. Meanwhile, Ford said it will mass-produce self-driving cars for ridehail fleets by 2021, and Lyft and General Motors are working on their own autonomous electric vehicles.

Grab is in 30 cities across Singapore, Indonesia, the Philippines, Malaysia, Thailand and Vietnam. That existing mapping data gives it an advantage in a region where some roads are less developed and drivers and riders often rely on landmarks to navigate. Grab And Google announced a partnership earlier this month to integrate the ridehail app into Google Maps.

But Uber is gearing up to fight for greater market share in Southeast Asia. The ridehail giant merged its China business with Didi Chuxing earlier this month in a truce, a move meant to free up cash to focus on other markets, including India and Southeast Asia.

Quelle: <a href="Grab, Uber’s Rival In Southeast Asia, To Join The Self-Driving Car Battle“>BuzzFeed

Advocacy Group Files FTC Complaint Over Kardashians' Instagram Ads

Kylie Jenner&;s Instagram for Fit Tea.

Via instagram.com

Last week, the nonprofit consumer advocacy group Truth in Advertising (TINA) sent a letter to the Kardashian/Jenner clan warning them about deceptive advertising on their social media.

Today, the organization officially filed a complaint with the Federal Trade Commission, saying that Kim Kardashian West and her sisters had failed to comply with FTC disclosure standards for paid ads.

The Kardashians are notorious for hawking teeth whiteners, diet teas, waist trainers, and other products on social media, usually without disclosing that these are ads by using a hashtag like ad or . TINA has compiled a database of the these ads.

Since last week’s letter, the Kardashians have gone back and deleted a few old posts that were in violation, or updated them to say ad at the beginning.

The FTC has rules on sponsored social media posts. The agency wants it to be clear to consumers if something is a paid endorsement — especially because, unlike traditional TV or magazine ads, sponsored social media can be a bit murky. According to the FTC’s social media guidelines, “the question you need to ask is whether knowing about that gift or incentive would affect the weight or credibility your readers give to your recommendation. If it could, then it should be disclosed.” The FTC also prefers that posters include their disclaimers at the beginning, not the end, of a post (which may be cut off by Instagram), and that they don’t use abbreviations like .

A recent post for vitamins now says ad at the beginning:

Instagram: @kimkardashian

TINA filing a complaint doesn’t mean the FTC will actually do anything, and technically anyone can file an FTC complaint. TINA has a history of working with the FTC and has had some success getting the agency to act on complaints they’ve filed. TINA recently brought to the government&039;s attention Vemma, an energy drink company that was eventually shut down by the FTC for being a pyramid scheme.

“The Kardashian/Jenner family and the companies that have a commercial relationship with them have ignored this law for far too long, and it’s time that they were held accountable,” Bonnie Patten, executive director of TINA, said in their statement on the complaint.

A representative for TINA told BuzzFeed News that since sending the letter out, the organization has been working with a lawyer for the Kardashians, who had been cooperative. But as of today, lots of posts still hadn’t been changed.

Interestingly, posts about smaller companies like SugarBearHair (a vitamin supplement) or Fit Tea were updated quickly. But bigger companies like Estée Lauder (for which Kendall Jenner is a spokesmodel) or Puma (for which Kylie Jenner is a spokesmodel) were more likely to resist being updated with something as gauche as “ad.” In one of Kendall’s original posts, she tagged @EsteeLauder and hashtagged it — something that a casual Kendall fan might not know signifies that she has a longstanding advertising relationship with the company. Kendall recently updated the photo with an additional hashtag, .

Kendall’s updated post now says EsteeModel:

instagram.com

According to the complaint filed with the FTC, “The willingness of the Kardashians/Jenners to alter their Instagram posts endorsing companies such as SugarBearHair suggests they would also fix other similarly deceptive posts if permitted to do so by the other companies they endorse. As such, it is apparent that the issue is with the companies, who continue to flagrantly ignore the law.”

In general, the FTC considers brands/companies to be on the hook for making social media ads clear, and they don’t try to go after individual bloggers or social media personalities. For example, in a recent case involving Warner Bros. placing ads with video game vloggers, the agency fined Warner Bros., not the vloggers. But in the case of the Kardashians, who are running a huge business off of social media endorsements, it’s possible the FTC could decide to make an example out of them to set a precedent.

Earlier this week, lawyers for the Kardashian/Jenner family told TINA in a statement that they planned to “work swiftly and diligently with our brand partners and TINA” to clear up confusing old posts. BuzzFeed News has reached out to the lawyers for comment on the filing of the FTC complaint.

Quelle: <a href="Advocacy Group Files FTC Complaint Over Kardashians&039; Instagram Ads“>BuzzFeed

Want To Run Promoted Stickers On Twitter? It'll Cost At Least $500,000

Advertisers who want to run Promoted Sticker ad campaigns on Twitter will have to fork over at least $500,000 to do it, multiple sources tell BuzzFeed News.

In June, Twitter introduced stickers, which you can overlay on top of pictures you tweet, and search just like hashtags. Earlier this month, Pepsi ran the first Promoted Sticker campaign.

The $500,000 minimum ad spend can be spread across multiple Twitter ad products — so advertisers who don&;t want to drop half a mil on Promoted Stickers can use some of the ad buy on Promoted Tweets and the like.

But even so, it&039;s a large sum for a product that didn&039;t exist two months ago. If Promoted Stickers do take off, they could help Twitter diversify its revenue sources — something it needs to do to stay competitive with Snapchat, which has introduced innovative ad products such as sponsored geo-filters and sponsored selfie lenses.

The $500,000 minimum comes at a moment when Twitter has been lowering its minimums on other ad products, BuzzFeed News has learned. “I think they are beginning to realize that the barriers to entry have historically been too high for a lot of the products,” one advertising executive told BuzzFeed News. “I was surprised that they came in at such a high figure with this.”

But companies do tend to open up their ad products to more customers over time, so the $500,000 figure could come down eventually. As one ad agency executive said, “When a platform prices a new ad offering that high, it&039;s generally to keep the riff-raff out; only the serious buyers need apply.”

Quelle: <a href="Want To Run Promoted Stickers On Twitter? It&039;ll Cost At Least 0,000“>BuzzFeed

The Alt-Right Has Its Own Comedy TV Show On A Time Warner Network

The Alt-Right Has Its Own Comedy TV Show On A Time Warner Network

@Night_0f_Fire is in almost every way a quintessential alt-right Twitter user. He supports Donald Trump. He hates Hillary Clinton and questions her health. He retweets the full spectrum of the movement&;s icons, from macho culture warriors like Mike Cernovich and Pax Dickinson to conspiracy mongers like Alex Jones to overt racists. He calls Lena Dunham a “fat pig,” cheers the demise of Larry Wilmore&039;s Nightly Show, and bemoans the presence of “burkhas in video games.” He mocks Black Lives Matter. His tweets are fully in line with the wildly prolific online movement that has spawned Milo Yiannopoulos, triple parentheses to demarcate Jews, and the term “cuckservative.”

In fact, there&039;s really only one thing that separates @Night_0f_Fire — real name Sam Hyde — from the many other members of the angry, pro-Trump internet movement that grew out of Gamergate into a force capable of roiling American popular and political culture: Hyde has his own television show on Cartoon Network.

Million Dollar Extreme Presents: World Peace airs every Saturday at 12:15 a.m. on Adult Swim, the 8 p.m. to 6 a.m. incarnation of Cartoon Network famous for its stoner-y animation and sketch comedy. World Peace, which will air its fourth episode this weekend, is the latter. It&039;s the first wide exposure for MDE, a comedy group comprising Hyde and two collaborators that has gained a cult following on the internet and a reputation for being hugely offensive.

Promotional material for World Peace winks at Hyde&039;s alt-right fans. “Celebrate Diversity Every Friday at 12:15A ET,” reads the tagline on the Adult Swim website. Press copy announcing the show promised that “World Peace will unlock your closeted bigoted imagination, toss your inherent racism into the burning trash, and cleanse your intolerant spirit with pure unapologetic American funny_com.” Though none of the three episodes that have aired so far have touched on politics or the alt-right, they have hardly been in good taste. The most recent episode of the show opened with Hyde, in blackface, speaking in exaggerated black vernacular for three minutes.

According to Showbuzz Daily, World Peace ranked number two among original cable shows on the night of its premiere, with more than a million viewers.

Adult Swim

The alt-right — which will attain its greatest notoriety yet when Hillary Clinton gives a speech today denouncing it — has noticed the show. On Twitter, a steady stream of pro-Trump troll accounts have anointed World Peace “the only non cucked TV show” and “redpilled TV” that “will save the west.” A subreddit devoted to the show, moderated by someone claiming to be Hyde, describes itself with the ubiquitous Trump hashtag as “the Best Damn Internet Community™ on God&039;s green earth. .” My Posting Career, the 4chan-meets-far-right-politics forum that helped coin “cuckservative,” is running a special “Faggot alert” at the top of the page alerting readers that World Peace airs every Friday:

Reached via phone, Hyde attributed all of the tweets and Reddit posts to “his assistant.” Asked if he was a member of the alt-right, Hyde responded with a question: “Is that some sort of indie book store?”

Turner, which owns Cartoon Network and Adult Swim, responded to a request for comment by forwarding a written statement from an Adult Swim spokesperson:

“Adult Swim’s reputation and success with its audience has always been based on strong and unique comedic voices. Million Dollar Extreme’s comedy is known for being provocative with commentary on societal tropes, and though not a show for everyone, the company serves a multitude of audiences and supports the mission that is specific to Adult Swim and its fans.”

For the Carnegie Mellon and RISD–educated Hyde, World Peace is the latest act in a years-long career of making people uncomfortable. Though MDE has been publishing videos since at least 2009 (an early one is titled “old faggot”), Hyde is probably most famous for a 2013 stunt in which he hijacked a TEDx symposium in Philadelphia and gave a nonsensical presentation called “2070 Paradigm Shift,” to polite applause. More often — and surely the major reason for his popularity among the alt-right — he exploits, sometimes cruelly, cultural sensitivities around race, gender, and sexual orientation.

At a 2013 comedy event in Brooklyn, he performed a shocking set, a recording of which became a minor viral hit titled “Privileged White Male Triggers Oppressed Victims, Ban This Video Now and Block Him.” Hyde began by mocking the “hipster faggot” audience — at which point a few onlookers immediately left — then removed a piece of paper from his back pocket and proceeded to read 15 minutes of anti-gay pseudo science (“homosexuality is the manifestation of intense perversion and antisocial attitudes”) and outright hate speech (“next time you see a crazy gay person maybe it&039;s not because they were bullied, maybe it&039;s not because of homophobia … maybe it&039;s just because of their faggot brain that&039;s all fucked up”). He concluded by blaming positive portrayals of gay people on television on the “ZOG (Zionist Occupation Government) media machine destroying the family.” At the end of the set, he went outside to argue with some of the people who had left.

Last year, BuzzFeed News reported that a gun- and knife-brandishing internet personality named Jace Connors — who became notorious for claiming to crash his car while en route to the home of Brianna Wu, one of the most public victims of Gamergate – was actually the work of a member of MDE named Jan Rankowski, who created the Connors “character” with input from Hyde.

And last fall, Hyde and fellow MDE member Charls Carroll showed up near the Yale campus in New Haven bearing signs reading “All Lives Matter” and “No More Dead Black Children,” then proceeded to film a highly uncomfortable 15-minute video called “Yale Lives Matter” in which Hyde, among other things, lectures a black Apple store security guard that he is “playing a part in an oppressive system,” harangues the black employee of a preppy clothes store for selling “slave owner clothes,” and asks two young white men if they “killed any minorities today.”

This year, Hyde — or his assistant — seems to have decided to cast his lot in with the alt-right.Though Hyde has deleted all his tweets from before the new year, since then he&039;s been remarkably consistent in engaging with the major concerns of and personalities in the movement.

The alt-right, which idealizes offensive speech as a principled transgression against a censorious liberal culture, is a natural fit for MDE&039;s comedy, which combines nerdy references to anime and video games with the sinister goofiness of Tim and Eric, the anti-PC mean streak of pre-corporate Vice, and the terminal irony of meme culture. Indeed, MDE and Hyde specifically have been beloved on 4chan, one of the alt-right&039;s incubators, for years.

If Hyde isn&039;t quite of shitlord culture, he most certainly plays along. Earlier this year, Hyde became the possibly witting subject of a series of 4chan-perpetrated hoaxes that named him as the suspect in a series of mass shootings. A first cut of World Peace, aired online as part of an Adult Swim series called Development Meeting, featured a logo that fans quickly figured out was a copy of a symbol that Aurora shooter James Holmes scribbled in his notebooks. (It was cut from the actual broadcast.)

All of which raises the feeling that World Peace is one massive in-joke, designed to signify to a group of people online for whom the limits of irony have been misplaced and forgotten; identity content for the worst trolls in the world. After being revealed as the Jace Connors character, Jan Rankowski told BuzzFeed News that the videos had been a satire about “over-the-top, super-hyper-macho armed Gamergater.”

It&039;s a trap just to read Sam Hyde literally — he&039;s built a career out of making fun of people who take his speech too seriously. But that has not stopped Hyde&039;s alt-right admirers from trying to divine his true politics, in the same way they scan his show for secret messages. The closest they&039;ve come is a post by Hyde — or his assistant — on the MDE subreddit from late last year in which he – or his assistant — describes himself as basically a libertarian who believes that “we&039;re putting Western Civ on the alter [sic] as a sacrifice to white guilt because we&039;re worried some frizzy-haired Afro transsexual will wag his finger at us” and that “whites need to regain some sort of cohesive tribal self-interest and identity right now just like everybody else has.”


Whether or not this is genuine is basically unknowable, as Hyde never publicly breaks character. (Though he did add over the phone that “my assistant does a good job.”) It&039;s also beside the point for everyone except the converted — including executives at Adult Swim. Because it&039;s also a trap to not see the seriousness of what Hyde and co. are doing, even if they&039;re LOLiarng along the way and being disingenuous. Indeed, when the consequences of a culture involve the serial harassment and illegal publication of explicit photographs of a black actress because she had the temerity to stick up for herself, does it really matter whether the people having a laugh over it are in character?

Quelle: <a href="The Alt-Right Has Its Own Comedy TV Show On A Time Warner Network“>BuzzFeed

WhatsApp Is Going To Start Sharing Your Account Information With Facebook

Patrick Sison / AP Photo

Global messaging service WhatsApp announced Thursday that it would begin sharing users’ account information with Facebook, which purchased the company for $19 billion in 2014.

The move, according to a WhatsApp blog post, is aimed at testing “ways for people to communicate with businesses in the months ahead.”

The company claims that it will continue to provide messaging services “without third-party banner ads and spam,” and that the change could allow users to hear from their bank about a potentially fraudulent transaction, or from an airline about a delayed flight.

WhatsApp maintains that messages sent via the app will continue to be encrypted, and will not be read by WhatsApp, Facebook, or anyone else.

“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won&;t sell, share, or give your phone number to advertisers,” the blog post reads.

WhatsApp users will also have the option of declining the new policy, but they have to opt into it first.

“If you are an existing user, you can choose not to have your WhatsApp account information shared with Facebook to improve your Facebook ads and products experiences,” the company states on its legal page.

“Existing users who accept our updated Terms and Privacy Policy will have an additional 30 days to make this choice by going to Settings > Account.”

Why Facebook Had To Have WhatsApp

Quelle: <a href="WhatsApp Is Going To Start Sharing Your Account Information With Facebook“>BuzzFeed

An Afternoon In The Park With The Soylent CEO And A Star Of "Silicon Valley"

Josh Brener (left) with Soylent CEO Rob Rhinehart.

William Alden / Via BuzzFeed News

The press event could have been a scene from HBO’s Silicon Valley. At least, that&;s what the reporters who showed up were supposed to think, waiting for the CEO of Soylent in a Silicon Valley parking lot.

Rob Rhinehart, CEO and co-founder of the Los Angeles-based meal-replacement startup, arrived in a white truck emblazoned with the company’s logo, alongside the actor Josh Brener, who plays the character Nelson Bighetti, or Big Head, on Silicon Valley. The truck, too, was an inside joke: Cartoon Soylent trucks appear in the show&039;s opening credits, and Rhinehart said that inspired him to make one in real life.

The entrepreneur and actor were touring California’s actual Silicon Valley to pitch Soylent&039;s latest products, out this month: Coffiest, bottled nutrient sludge combined with coffee, and Food Bar, a caramel-flavored slab of soy protein, algal flour, and isomaltulose. By the time they pulled into the parking lot in Holbrook-Palmer Park, they had already visited eBay and Google X (officially known just as “X,” the “moonshot factory” of Google’s parent company, Alphabet), to hand out product samples and pose for selfies. Later that afternoon, they were scheduled to visit GoDaddy.

Rhinehart

William Alden / Via BuzzFeed News

If Rhinehart is among the weirdest CEOs in the tech world — he sells food whose brand alludes to dystopian sci-fi, he has blogged about getting rid of his fridge and giving up laundry, and he had a brush with the law this summer after installing a shipping container on a small piece of land he owns on an LA hilltop (as an “experiment” in housing) — then Brener is perhaps his perfect celebrity pitchman. The shaggy-haired actor approached the role of shill with a polished deadpan. You almost couldn&039;t tell whether he liked the product — or had even tried it.

“I don&039;t drink Coffiest, because caffeine makes me a monster, but Food Bar is delicious,” Brener, 31, said. “I had it for breakfast and will probably have it for the rest of the meals for my entire life.”

Later, he took a sip of the caffeinated goop. “That&039;s really friggin&039; good&;” he said. “I shouldn&039;t sound so surprised.”

“Everyone expects it to be bad,” Rhinehart replied.

At another point, the slightly built Brener said, “I like to use Soylent as a post-gym recovery drink. It gives me the protein I need to bulk up.”

Brener.

William Alden / Via BuzzFeed News

Silicon Valley has its finger on the pulse,” Brener said. “Soylent is coursing through the veins of this great township.”

This reporter&039;s attempts to ask normal questions — Is Soylent paying you? How much? — were futile. Rhinehart and Brener, who wore Soylent windbreakers that Velcroed up the front, are friends (they met through Rhinehart&039;s sister, a filmmaker). They shoot skeet together in LA. On Tuesday, they did a jokey friend routine.

“All my meals for the next — what is it, 300 years? — are taken care of,” Brener said, sitting at a table on a sun-baked dirt patch near the park&039;s Fitness Cluster.

“Or death, whichever comes first,” Rhinehart added.

So, that&039;s payment in Soylent?

“You wouldn&039;t pay an elephant in anything but peanuts,” Brener said.

What did he and Rhinehart do at the mysterious Google X?

“We handed out product, we stole company secrets,” Brener said. “They came by and hung out with us and told us what they were working on, in great detail.”

The whole thing was layered thick with irony. Even the visit to Google involved a wink or two: In Silicon Valley, Brener&039;s character works for a Google-like company, and previously, in the 2013 comedy The Internship, Brener played a Google employee. When Hollywood imagines a comical Googler, it sees Brener.

Brener on Silicon Valley.

HBO / Via hbogo.com

His TV show, packed full of inside jokes and references, seems at times like it&039;s tailor-made for the Soylent-drinking tech set. It&039;s satire, sure, but it&039;s gentle enough to be widely beloved among the young strivers and the power players of Silicon Valley, as BuzzFeed News&039;s Nitasha Tiku has written. Brener&039;s character, in theory, represents one of the show&039;s more pointed jokes, a slacker who manages to make millions without lifting a finger. But real-life Big Heads eat it up.

“It is shocking the number of people who are like, &039;Dude, I&039;m your character&033; I just sit around and do nothing and get paid for it,&039;” Brener said. “Which is sort of disheartening.”

Brener isn&039;t the only Silicon Valley actor to moonlight in the tech sector. Kumail Nanjiani, who plays Dinesh in the show, has shilled for the e-commerce startup Jet.com. This is the sort of convenient windfall can arise when you set out to mock a popular industry that has wealth. There&039;s nothing wrong with it, per se, but it does show how closely tied this satirized tech world is to the real one.

Or as Brener put it, “Who doesn&039;t like getting ribbed? Trojan built a whole empire on being ribbed.”

“I do think it shows great, not self-awareness, but at least a levity, that you embrace the satire instead of fighting against it,” Brener added later, getting serious. “People here are really big fans of the show and enjoy having that crossover.”

Coffiest.

Soylent

The people who make Silicon Valley like to talk about how realistic it is. In doing research, the show&039;s writers have to act almost like venture capitalists, searching for themes that will be relevant in a year&039;s time, when episodes finally air. Brener relayed an anecdote about a neighbor who found the show hard to watch because it was “too close to home.”

But the weirdness of the real tech world, embodied in Rhinehart, is sometimes too out-there for the show. A group of Silicon Valley writers once met with Astro Teller, the head of Google X, according to a recent New Yorker article, but when an annoyed Teller tried to leave the meeting in a dramatic huff, he ended up wobbling away on his Rollerblades. They didn&039;t use the joke because it was too “hacky,” the article says.

A joke like that “doesn&039;t feel real,” Brener said. “It&039;s so insane, it&039;s so bonkers.”

Brener and Rhinehart.

William Alden / Via BuzzFeed News

Minutes earlier, Rhinehart had given a small speech about his shipping container project, which was supposed to be an experiment in sustainable housing. Neighbors complained about the metal eyesore and said it attracted vandals. City prosecutors charged Rhinehart with violations including unpermitted construction. He removed the container and wrote a blog post offering his “sincerest apologies.”

But on Tuesday, Rhinehart said he wanted to try again.

“Hopefully by next year I&039;ll have four or five containers on the land,” he said.

He explained how he would arrange them on his quarter-acre property on top of the hill. “Where there&039;s a will,” he said, “there&039;s a way.”

Instagram: @robertrhinehart

Soylent Wants To Be The Red Bull Of Video Gaming

Quelle: <a href="An Afternoon In The Park With The Soylent CEO And A Star Of "Silicon Valley"“>BuzzFeed

Nextdoor Rolls Out Product Fix It Hopes Will Stem Racial Profiling

Via Flickr: 65487073@N03

Nextdoor, a location-based social network for neighbors that has more than 10 million registered users, is rolling out a new tool today that the company says has reduced incidents of racial profiling on its network by 75% during tests. In recent years, so many people have used Nextdoor to report things like black men driving cars or hispanic women knocking on doors as suspicious or even criminal that the site has become known as a hub for racial profiling.

The new tool, an algorithmic form for reporting crime and safety issues, has been in beta for an ever-increasing portion of Nextdoor’s 108,000 neighborhood groups since May. This feature, which automatically identifies racially coded terms and prevents users from posting without supplemental descriptors, goes live for all users today.

“The impact of being racially profiled in general is terrible,” CEO Nirav Tolia told BuzzFeed News on Tuesday. “It runs counter to the mission of Nextdoor. It’s something we feel morally obligated to take seriously.”

Racial profiling became an issue for Nextdoor in 2015, when a number of news outlets reported on the frequency of posts about crime or suspicious behavior that mentioned an individual’s race, but little or nothing related to actual criminal activity. In many cases, these posts would refer to people of color doing things such as talking on the phone or walking a dog.

Tolia said it wasn’t the bad press, but the work of civic groups in Oakland that brought the issue to his attention. Nextdoor touts its collaborations with police departments, city governments, and other public agencies. Last fall, Oakland Vice Mayor Annie Campbell Washington encouraged Oakland city departments to stop using the app to communicate with citizens until Nextdoor addressed the issue of racial profiling. By October, Tolia’s team was holding working groups with advocacy groups and city officials, and together they came up with a solution.

The idea, which Tolia credits to members of a group called Neighbors for Racial Justice, was to change the way crime and safety issues are reported on Nextdoor. Instead of a blank text box and subject line, it was suggested that Nextdoor design a form that more closely resembles a police report or 911 dispatcher questionnaire. By explicitly requesting details about height, clothing, and age, they would discourage people filing reports from focusing exclusively on the race or ethnicity of the subject.

Nextdoor features a wide variety of post categories — Classifieds, Events, etc. — but it’s the Crime and Safety section where people tend to focus on race to the exclusion of other salient details. As of today, Nextdoor neighbors posting a “crime” or “suspicious behavior” to the site will be warned against allowing an individual’s race to color their interpretation of events. And if their post focuses too much on the race or ethnicity of the subject, they’ll be prevented from publishing it. “When race is invoked, we create a higher bar,” Tolia explained.

For example, try to post about your car windows being smashed, and you’ll be prompted with this message:

For example, try to post about your car windows being smashed, and you’ll be prompted with this message:

Try to describe someone with just a racial characteristic, and you’ll see this prompt, asking you to be more descriptive:

Try to describe someone with just a racial characteristic, and you’ll see this prompt, asking you to be more descriptive:

Nextdoor claims this new multi-step system has, so far, reduced instances of racial profiling by 75%. It’s also decreased considerably the number of notes about crime and safety. During testing, the number of crime and safety issue reports abandoned before being published rose by 50%. “It&;s a fairly significant dropoff,” said Tolia, “but we believe that, for Nextdoor, quality is more important than quantity.”

Vice Mayor Washington said she’s “thrilled” with the results Nextdoor has achieved. “I don’t think a lot of technology companies would have taken the steps they did, and made significant changes to their platform,” she said.

When tech companies come under fire for failing to take race issues seriously — Snapchat, Twitter, and Airbnb are examples — critics often assert that, were minorities better represented on the staffs of those companies, the same mistakes might not have been made. But Tolia, who himself identifies as a person of color, said that while he&039;s working actively to diversify Nextdoor&039;s staff, when it comes to racial profiling, “we believe we get the best information from our members, and in this case, our advisers.”

But not all of Nextdoor’s advisers on the racial profiling project are satisfied with how the process turned out. Two founding members of Neighbors for Racial Justice, Audrey Williams and Shikira Porter, said Nextdoor left them out of the development process after a flurry of early interest. Porter told BuzzFeed News that she continues to see instances of racial profiling in her Nextdoor neighborhood despite the rollout of the form. Nextdoor confirmed that the company has not met with Neighbors for Racial Justice since the test pilot began in April, but said it was made aware of only two instances of racial profiling that had slipped through its algorithms in the last few months.

“We&039;ve been doing the work of consultants for them, and they’ve been taking it as free, pro-bono, volunteer advice from the community,”said Williams, who works in digital marketing. “And we’ve been happy to give it, because it makes our lives better. But over time, it began to feel a bit like exploitation.”

Nextdoor will hold a conference call for local stakeholders on Wednesday, but neither Williams nor Porter will be able to attend. Porter said it “didn’t feel right” to have Neighbors for Racial Justice attached to a project they felt the organization hadn’t been given a chance to sign off on.

“We appreciate working with [Neighbors for Racial Justice] to create these improvements,” said Tolia in a follow-up email. “We are encouraged by the progress, but know there is still more work to do.”

However, it’s clear that the contributions of Neighbors for Racial Justice and other local organizations to Nextdoor’s efforts were integral to the design and execution of the final product. Some of the copy Nextdoor ended up using in the form — such as, “Ask yourself, &039;Is what I saw actually suspicious, if I take race or ethnicity out of the question?&039;” — came at the suggestion of Neighbors for Racial Justice.

The new racial profiling form isn’t the only change Nextdoor has made in service of tempering racial profiling on its platform. Last November, the company introduced a checkbox that allows users to flag posts for racial profiling. More recently, it&039;s trained the group of in-house customer service representatives that reviews such posts in conflict resolution and “cultural humility” with an eye towards helping users understand why their posts were flagged, and how racial profiling negatively impacts whole communities.

It’s unusual for a tech company to take such an active role in policing its users, or to make an investment in educating them about social and cultural issues. In addition to relying on community members, Nextdoor also hired consultants to help, among other things, define what racial profiling outside of a police setting even is. Debo Adegbile, a civil rights attorney with the NAACP who was nominated for US assistant attorney general by President Obama, and Grande Lum, a race relations expert with the Department of Justice, both worked as advisers to Nextdoor.

Because the new form makes it less likely that users will post to Nextdoor, Tolia said there&039;s a “business cost to doing this.” But given the way Airbnb, Twitter, and other tech companies have struggled with issues of race in recent months, it’s easy to see Tolia’s decision to meet the racial profiling problem head-on not just as morality, but also as good business sense.

“Let’s not be fooled,” said Audrey Williams of Neighbors for Racial Justice. “It’s a win for us, and it’s a win for them.”

Quelle: <a href="Nextdoor Rolls Out Product Fix It Hopes Will Stem Racial Profiling“>BuzzFeed