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Airbnb Will Cooperate With Regulators Looking To Root Out Racists

An image from Airbnb's #weaccept campaign, which launched during the Super Bowl.

Ten months ago, when Airbnb was only at the beginning of its racial discrimination crisis, a California agency filed a complaint against the company, citing concerns that hosts on the platform were repeatedly accused of rejecting guests on the basis of race.

Today, Airbnb agreed to allow that agency — the California Department of Fair Employment and Housing (DFEH) — to investigate certain hosts who have been reported for discrimination through what’s known as “fair-housing testing.”

DFEH director Kevin Kish told BuzzFeed News he initially filed a complaint about Airbnb after reading reports that hosts sometimes reject guests because of their race, as well as a Harvard study which found that racial discrimination exists on Airbnb’s platform. He spent ten months working with Airbnb, he said, out of a “concern about technology’s ability to perpetuate inequalities rather than dismantle them.”

So far, he said the startup has been a cooperative partner. “Airbnb does appear to be walking the walk, not just talking the talk,” Kish said.

Kish said that, traditionally, fair-housing testing involves sending people of different races to try and rent the same apartment, and recording the different responses they get. In the case of Airbnb, Kish said, the process will more likely entail creating user profiles that reflect different races and measuring responses to booking requests.

Per the agreement, the DFEH will be able to subpoena Airbnb for information about who have three or more listings in California and have been the subject of a discrimination complaint.

The DFEH is focusing its efforts on hosts who have the greatest impact on their communities, Kish said; it’s worth noting that, per Airbnb’s “One Host, One Home” policy, multiple listings are generally not permitted in San Francisco.

Airbnb said in a blog post published Thursday that the agreement with DFEH is largely a continuation of the company’s ongoing efforts to deal with racial discrimination.

“Our work with the State of California builds on our ongoing efforts to fight bias and we look forward to continuing to work with state leaders to ensure the Airbnb community is fair for everyone,” general counsel Rob Chesnut says in the post.

After public awareness of discrimination on Airbnb came to a head last summer — helped along significantly by the widespread hashtag #AirbnbWhileBlack — the company launched an internal investigation. It hired former ACLU Laura Murphy as well as Eric Holder to explore the extent of the problem, and come up with possible solutions. In September, Murphy published a report in which the company strengthened its discrimination policy, announced it would hire a technical team to monitor the issue, and promised to offer unconscious bias training for hosts and employees, among other things. Those efforts, Airbnb says, are ongoing.

Observers have lauded Airbnb for its acknowledgement of discrimination and commitment to fixing it — but that doesn’t mean it’s gone away entirely. Earlier this month, an Asian woman’s story of a host who told her, because of her race, he “wouldn’t rent…to you if you were the last person on earth” garnered a lot of attention. Airbnb said it banned that host for life for so flagrantly violating its discrimination policy. But clearly, the issue is a difficult one to police.

Starting today, Airbnb has 180 days to comply with any requests made by the DFEH about problem hosts. In addition, Airbnb agreed, “to the extent reasonably possible” to “gather and maintain data regarding the average acceptance rates for Caucasian, African-American, HIspanic and Asian American guests.” The company is supposed to report this data — known as the “Relative Acceptance Rate” – to the DFEH every six months. Airbnb will also remind California guests who report discrimination to the company that they can also report the issue to the DFEH.

Quelle: <a href="Airbnb Will Cooperate With Regulators Looking To Root Out Racists“>BuzzFeed

More Than 100 People Displaced By The Trump Travel Ban Found Free Housing On Airbnb

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More Than 100 People Displaced By The Trump Travel Ban Found Free Housing On Airbnb

122 people “impacted” by President Trump&#039;s recent travel and refugee ban have found free housing around the world though Airbnb, the company announced on Monday. In addition, 5,300 people signed up to open their homes to these displaced people free of charge. Most of them had not been Airbnb hosts before, according to the company.

The numbers come a little over two weeks after CEO Brian Chesky tweeted that Airbnb would offer housing to refugees and detainees, to widespread praise and media coverage. The company also ran a Super Bowl ad proclaiming “The world is more beautiful when we all belong. #WeAccept.”

Among those 122 Airbnb guests are Yemeni refugee reportedly left without housing in Denver, and a displaced Yemeni family who found housing in El Sobrante, a San Francisco Bay Area suburb.

Airbnb has made free places to stay available to those in crisis since 2013. Currently, hosts around the world can sign up to volunteer their homes, and Airbnb connects them with displaced people as needed. Most recently, it created a page for those affected by the Oroville, CA evacuation due to flooding risks. So far, only one host has signed up.

In January, BuzzFeed News reported that “Airbnb says it has provided &039;over 3,000 nights&039; of free housing to relief workers and donated $1 million to the United Nations High Commissioner for Refugees. The company also invites hosts to &039;offer warm meals/ to refugee families, an initiative it plans to expand in 2017.”

Quelle: <a href="More Than 100 People Displaced By The Trump Travel Ban Found Free Housing On Airbnb“>BuzzFeed

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Is This An Ad? Lady Gaga’s Super Bowl Airbnb

Welcome to “Is This an #Ad?,” a column in which we take a celebrity social media post about a brand or product and find out if they’re getting paid to post about it or what. Because even though the FTC recently came out with rules on this, it’s not always clear. Send a tip for ambiguous tweets or ‘grams to katie@buzzfeed.com.

Was this Lady Gaga Instagram an ad for Airbnb?

Was this Lady Gaga Instagram an ad for Airbnb?

instagram.com

THE CASE:

Last weekend, Lady Gaga performed at the Super Bowl in Houston. It was nice, we all had a great time, she jumped off a roof, she didn’t say anything political (or did she???), you know the deal. YAAASS Gaga, etc.

Ronald Martinez / Getty Images

After the Super Bowl, she posted an Instagram of herself in the doorway of a lavish house, with the caption “Thank you @airbnb for the gorgeous home in Houston for #SB51”

What does that mean? Is that an ad? Before we get into it, let me ask you all your opinion. Because YOUR opinion matters a lot here, almost as much as the truth. The whole golden rule on these kinds of things is whether or not the average person (you) would be able to tell if it’s an ad.

So don’t think too hard. Pretend you’re not reading an article about this. Just imagine you’re scrolling through Instagram. Maybe you’re on the couch watching TV, maybe you’re in bed or class — your normal Instagram viewing sitch. Get into that mindset. Are you there? Ok, good. So you’re scrolling…. and you see this quickly in your feed. You don’t linger on it, you just see it, read the caption, and keep going.

THE EVIDENCE:

The phrase “thank you @airbnb” sounds like it’s proooooobbbably an ad, right? But it’s ambiguous&#033; When Mindy Kaling recently used that same phrasing for a free mattress, the company ended up asking her to change her wording after I reached out to ask about it. They admitted it sounded ambiguous, and her new caption now reads “thanks @casper for the gift&033;” Saying “thanks for the gorgeous home” doesn’t mean that it was free or a gift – it could just mean she was grateful that Airbnb exists and has such amazing luxurious places. I’ve stayed in some great Airbnbs and I’ve felt that way&033;

But look. I don’t want to yank your chain around too much here. The best evidence is to look to the past: Beyoncé’s Super Bowl Airbnb from last year.

Beyoncé posted to Facebook a photo of herself sitting on the porch of a fancy house, with the caption “It was a Super weekend @airbnb”. At the time, I remember thinking that it was probably NOT an ad – she probably just preferred a private house to a hotel, right? I asked Airbnb to ask if it was an ad, and they wouldn’t really give me a straight answer, but months later did admit that it was a freebie (the home’s owner got paid by Airbnb, and Beyoncé didn’t pay anything).

Airbnb does this not infrequently – Mariah Carey, Kourtney Kardashian, and Kim Kardashian and Kanye West have all gotten “gifted” Airbnb freebies. So we know Airbnb is definitely in the habit of doing this type of celeb #spon, and it’s not a leap to guess that’s what’s happening here.

THE VERDICT:

Airbnb confirmed to BuzzFeed News that just like with Beyoncé, they paid for Lady Gaga’s stay, but did not pay her on top of the free stay.

However, they did not respond to questions about whether or not her Instagram shoutout was an explicit or implicit quid pro quo arrangement. Did they just give it to her and never asked (but secretly hoped) that she might Instagram it? Or was a formal deal that she would create social content for them in exchange for a free stay? This distinction does seem to matter, right? To me, the second scenario feels way more ad-ish than the first.

But not to the Federal Trade Commission.Their stance is that there’s no difference between receiving merchandise (such as a free vacation rental) versus cold hard cash when it comes to social media endorsements. The house was listed for $10,000/night (although the listing is now suspiciously deleted from Airbnb) and she was there at least two nights (we know because she filmed the roof jump at a different night, so at least the day before and the night after. This means Airbnb provided her at least $20,000 worth of free housing, possibly more. So to the FTC, this is for sure an ad.

Was the language she used to indicate it’s an ad up to snuff for the FTC’s guidelines? Ehhh…. Probably not. The whole idea is it should be clear to a normal person whether or not she received a free stay; I don’t think it was totally clear. Saying “thanks for the gift” instead of “thanks for the home” would be more clear, perhaps.

The problem is that there’s an incentive to obscure the ad-iness of celebrity spon posts. An ad is much more effective if it doesn’t look like an ad. That’s the whole point, right? If she wrote “thank you for the free stay ad” it wouldn’t be quite as effective. Airbnb wants us plebes to think that Lady Gaga just loves Airbnb and chooses it over hotels. And Lady Gaga doesn’t want to seem like a craven shill who does Instagram sponcon like a Bachelor contestant.

Ironically, Airbnb is very excited to tell you about the other ad it ran during Super Bowl – a collage of faces of people of different ages and races with the tagline of #weaccept. The ad was interpreted as being a direct shot at Trump’s immigration policy, especially because Airbnb CEO Brian Chesky had previously tweeted out that the company would offer free lodging to refugees. Or, it could be interpreted as an attempt to save face after a lawsuit alleging that hosts racially discriminated against black and non-white renters.

So what’s the difference? The TV ad was Advertising with a capital A – the kind of noble, artful Advertising that is made by smart creative people and that “starts a conversation” and “tells a story.” A 30-second Super Bowl spot is the pinnacle of that format.

But a #sponsored Instagram from a celebrity? That’s not cool or prestigious. It’s seen as somewhat tacky, for low-level strivers and bogus products like weight loss tea.

Part of what makes whether we consider this an “ad” so confusing is the fact that the practice of giving free swag to celebrities in hopes that they’ll talk about it goes by a different name: publicity.

Allow me to try a theory here: advertising, with its biggest stage being a sports game, has a very macho, male connotation. Publicity, on the other hand, is for conniving fake women. Advertising’s mascot is Don Draper; publicity has PubLizity from The Kroll show and Lizzie Grubman. The reason Airbnb is happy to discuss its advertising but not its publicity is rooted in sexism.

Comedy Central

Ok, that might be a littttttle bit reaching.

But the difference between how a company views advertising vs publicity and how the FTC views that is perhaps where we run into problems. From the brand’s viewpoint, advertising is something very specific – a TV spot or a print ad made by an outside agency with a set budget and PowerPoints that show the campaign’s effectiveness. PR is more nebulous, often done in-house. Think about the process of making a print ad campaign for Gucci to be in Vogue versus the process of giving a Gucci gown to Nicole Kidman for the SAG Awards. It’s a whole different team of people, a different budget, a different metric for success.

Brands see publicity and advertising as very separate things. I think to a degree, consumers do, too. The FTC’s guidelines don’t really take into account this nuance between ads and PR. I’m slightly sympathetic to the fact that Airbnb doesn’t think it’s doing anything wrong by not complying fully with FTC rules and asking Lady Gaga to have her post be more explicit.

On the other hand, what we know about Airbnb is that it has a somewhat, hmm, how shall I say… loose stance on following government regulations about how it does its business. Airbnb has been embroiled for years in legal and legislative fights with local governments over whether or not its business model should be allowed.

Let’s just say that Airbnb had “A Million Reasons” to not make it a “Bad Romance” with the FTC and shouldn’t have to “Just Dance” around the issue that they gave large gift to Lady Gaga in exchange for her using her “Telephone” to post about it on Instagram and keeping a “Poker Face” about the “Perfect Illusion” that it wasn’t an ad.

NFL

Quelle: <a href="Is This An Ad? Lady Gaga’s Super Bowl Airbnb“>BuzzFeed