Cognitive computing assistant is a marketer’s new best friend

Fortune 1000 companies and other large enterprises manage data about website performance, customer relationship management and marketing automation platforms, just to name a few sources.
They may also have data from e-commerce, point-of-sale, loyalty or guest systems, as well as reports and presentations: marketing plans, strategic plans, audience personas and research, media plans, and so on. And then there’s the third-party data. It is a lot of information from a lot of systems that are owned or licensed.
It can be tough to make sense of all that data.
At Equals 3, we’re looking to help marketers solve that problem. Lucy, our cognitive computing assistant, is a trusted partner that’s easy to teach and talk to. She analyzes structured and unstructured data to help with research, segmentation and planning.
A cognitive computing companion
Equals 3 created Lucy as a cognitive computing companion for marketing professionals. We’re partnering with IBM and working with IBM Watson to make sense of all that marketing data using one natural-language interface.
With Lucy on their team, marketers can get what they need when they need it. Lucy can read and interpret every report, PowerPoint, PDF, Word document and repository of HTML. It can review each row and column of a spreadsheet or database at a moment’s notice.
Why we chose IBM
Lucy is developed and hosted in a hybrid IBM Bluemix environment. Through Bluemix, developers access numerous Watson APIs.
We chose to work with IBM because the technology was more robust than other providers’ solutions. IBM has a specific roadmap and is willing to partner with us on our journey. Additionally, Fortune 1000 companies — our target market — trust and use IBM on premises, so the ability to extend an on-premises environment to the cloud is beneficial.
Plus, IBM has a global presence, which is essential for companies that have restrictions on data leaving their countries.
Lucy at work
The ability to feed all that data through one natural-language interface means a huge boost in productivity for marketers, which means a big time savings.
For example, one of the world’s largest consumer packaged goods companies is using Lucy to review several thousand research studies formatted in PowerPoint, along with as much as 4 terabytes of customer survey data. The company wanted to mine data in a way that was meaningful to the business versus having to go out and spend up to $200,000 each time it wanted to understand the data in a different way.
Equals 3 implemented its cognitive computing solution for the organization within four weeks. Now it can get at all of the research and all of the data that was previously locked away. The company can mine and use the data in seconds versus previously taking weeks to repurpose.
Lucy is a master strategist and can inform everything from in-depth market analysis and audience segmentation to media mix modeling and targeted-channel planning.
Learn more about Lucy and Equals 3 in Martech Today, The Wall Street Journal and Twin Cities Business.
Find out about IBM Marketing Cloud, a cloud-based digital platform.
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Quelle: Thoughts on Cloud

Microsoft Azure Government is First Commercial Cloud to Achieve DoD Impact Level 5 Provisional Authorization, General Availability of DoD Regions

Furthering our commitment to be the most trusted cloud for Government, today Microsoft is proud to announce two milestone achievements in support of the US Department of Defense.

Information Impact Level 5 DoD Provisional Authorization by the Defense Information Systems Agency

Azure Government is the first commercial cloud service to be awarded an Information Impact Level 5 DoD Provisional Authorization by the Defense Information Systems Agency. This provisional authorization allows all US Department of Defense (DoD) customers to leverage Azure Government for the most sensitive controlled unclassified information (CUI), including CUI of National Security Systems. 

DoD Authorizing Officials can use this Provisional Authorization as a baseline for input into their authorization decisions on behalf of mission owner systems using the Azure Government cloud DOD Region. 

This achievement is the result of the collective efforts of Microsoft, DISA and its mission partners to work through requirements pertaining to the adoption of for infrastructure, platform and productivity across the DoD enterprise.

General Availability of DoD Regions

Information Impact Level 5 requires processing in dedicated infrastructure that ensures physical separation of DoD customers from non-DoD customers. Over the past few months, we ran a preview program with more than 50 customers across the Department of Defense, including all branches of the military, unified combatant commands and defense agencies.

We are thrilled to announce the general availability of the DOD Region to all validated DoD customers. Key services covering compute, storage, networking and database are available today with full service level agreements and dedicated Azure Government support.

Dave Milton, Chief Technology Officer for Permuta Technologies, a leading provider of business solutions tailored for the military affirmed the significance of the general availability of the Azure DoD regions, saying:

“Azure Government DOD Regions has given us the ability to deploy our SaaS offering, DefenseReady Cloud, to the US Department of Defense in a scalable, secure, and cost-effective environment. The mission-critical nature of DefenseReady Cloud requires high availability, compliance with DoD’s SRG Impact Level 5 requirements, and scalability to support our customers changing demand, with a flexible pricing structure that allow us to offer capability to large enterprises as well as local commands. With Azure Government DOD Region, we are now able to onboard a customer in weeks, not months, allowing for a time-to-value that is unparalleled when compared with on-premises or other government-sponsored options. Through our partnership, Microsoft provided direct access to product group engineers, compliance support, training, and other resources needed to bring our SaaS solution to DoD.”

These accomplishments and the commentary of our customers and partners further reinforce our commitment to, and the strength of, our long-standing partnership with the US Department of Defense. For more information on Microsoft Cloud for Government services with Information Impact Level 5 provision authorization visit the Microsoft in Government blog, and for more detail on the Information Impact Level 5 Provision authorization (including in-scope services), please visit our Microsoft Trust Center.

To get started today, customers and mission partners may request access to our Azure Government Trial program.
Quelle: Azure