Twitter's Algorithmic Timeline Is Working

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There&;s a subtle change happening on Twitter that&039;s so nondescript it&039;s easy to miss. But it&039;s helping the company in a very noticeable way.

For the past year, Twitter has moved away (slightly) from the orthodox adherence to reverse-chronological order that once defined its stream. It’s prioritized relevance over recency, at least in spurts. And by all indications, its algorithmic reordering of some tweets in the timeline appears to be working.

Twitter has taken its lumps over the past year. It’s tried to sell itself and failed, for instance, and it’s admitted it was too slow to tackle a harassment problem which it has yet to solve. But the company seems to be slowly building momentum.

In Twitter’s most recent earnings call, held last October, Twitter CEO Jack Dorsey was quick to point out the algorithm&039;s positive influence on Twitter’s business. Asked what Twitter product changes were leading to revenue and engagement growth, Dorsey’s first point was the timeline update. “We made a change earlier in the year to make sure that we&039;re not just sorting by recency but also by relevance,” Dorsey explained. “We&039;re showing the most important tweets and the tweets that you really need to see faster and higher up in your timeline.” A year after it was introduced, less than 2% of people have opted out of the algorithm, a number that remains consistent from when it was first announced last year, a Twitter spokesperson confirmed.

Twitter’s stock price is 4 points higher than at this point last year (but still disappointing overall), and it’s slowly picked up user growth, adding 4 million monthly active users last quarter. And now, even some analysts are coming around. “We are upgrading Twitter to BUY,” Rich Greenfield of BITG research wrote in a note Wednesday. “Our upgrade of TWTR is premised on the belief that Twitter’s daily active user (DAU) growth is accelerating, particularly in the US, which has a disproportionate impact on Twitter’s revenues and profits.” Tomorrow, we’ll get another update as Twitter reports its fourth quarter earnings.

(The ascendance of Donald Trump to the presidency hasn’t saved the platform, but it hasn’t hurt either. Twitter will remain central to the global conversation at least as long as Trump remains president and continues to tweet regularly.)

When Twitter rolled out the algorithm last year, it did so almost abashedly. After a large protest, Dorsey promised Twitter’s users he wasn’t going to reorder their timelines (adding the key caveat: “next week”), and since then he’s stayed away from the very word “algorithm,” using “enhanced timeline” instead. The algorithm is so hard to pick out, you have to stare at the timestamps affixed to the top of tweets as they tick off out of order in subtle grey to notice it.

But Twitter doesn’t need to make a big show about the algorithm, or put it in a big “This Might Be Interesting” box. What’s important is that it’s working.

Quelle: <a href="Twitter&039;s Algorithmic Timeline Is Working“>BuzzFeed

A Samsung Battery Factory Exploded Because 2017

A Samsung Battery Factory Exploded Because 2017

A section of Samsung SDI&;s battery manufacturing facility in Tianjin, China exploded on Wednesday morning, Reuters reports. Of course it did.

A photo of the smoking Samsung SDI factory posted to the Chinese social network Weibo

Weibo / Via tech.sina.com.cn

It was the part of the factory that deals with waste from the battery-making process. Faulty lithium ion batteries caught fire, according to the local fire department, which sent 110 firefighters and 19 trucks to the factory. There were no casualties, and the factory&039;s operations weren&039;t significantly impacted, according to Reuters.

Of course it did. Because 2017. It wasn&039;t enough to have exploding phones in 2016. Now this devil year is blowing up the places where Samsung makes its phones.

Samsung has blamed its battery manufacturing partners, Samsung SDI and Amperex, for the problems that dogged its Galaxy Note7 smartphone.

Another photo of the Samsung SDI factory posted to Weibo.

Weibo / Via tech.sina.com.cn

This isn&039;t Samsung&039;s first explosion. Oh no. You may have heard about the Samsung Galaxy Note7, the phone that was the mascot of 2016.

The US Consumer Product Safety Commission recalled 2.5 million Note7s in September 2016 for fire hazards posed by the lithium ion battery — the same type of battery linked to the fire in the Tianjin factory on Wednesday. Samsung entirely halted global production of the Note7 over similar concerns after replacement phones also caught fire.

In case you blacked out 2016 (understandable), here&039;s a video of the Note7 smoking in an unsuspecting person&039;s home.

youtube.com

There&039;s also the small matter of the 2.8 million exploding washing machines Samsung later recalled.

The factory explosion might not help Samsung&039;s image in China, where consumers aren&039;t happy about how it handled the whole Note7 debacle. After the official recall in the US, Samsung told Chinese consumers that their Galaxy Note7s, which were manufactured by a different company than phones sold elsewhere, were fine. But these phones were exploding too. Eventually, Samsung got around to recalling the phone globally.

Smoke from the Samsung SDI factory as faulty batteries burned.

Weibo / Via tech.sina.com.cn

Overall, though, the factory fire probably won&039;t hurt Samsung&039;s profits.

The quarter after the Note7 recall, the Korean conglomerate posted its highest profits in three years.

Quelle: <a href="A Samsung Battery Factory Exploded Because 2017“>BuzzFeed

Netflix May Soon Sell New Merch For Hit Shows Like “Stranger Things”

Netflix

Barb from Netflix&;s hit series Stranger Things may be the new Barbie. Netflix seems to be considering making toys and other merchandise based on its original shows and movies.

According to a job posting on its website, Netflix is searching for a senior manager of “Licensing, Merchandising and Promotion,” who will “own licensing of our content across the category landscape (eg. books, comics, gaming toys, collectibles, soundtrack and apparel) including ownership of relationship with retailers and suppliers across geographies.” The job listing says that the new manager will bring the merchandise to online and physical markets.

Netflix currently sells “Stranger Things” merchandise through Hot Topic, but the hiring of a senior manager of merchandise may indicate it&039;s looking to expand production and sales of clothes, toys, and other branded goods based on its content.

Bloomberg reports that Netflix has also asked its partner studios, such as Trigger Street Productions and Lionsgate Television, which have made popular series like House of Cards and Orange Is the New Black, respectively, to share revenue from licensed merchandise. Stranger Things was one of Netflix&039;s first hits made at its own studios. The company has also produced the family sitcom “The Ranch” and the talk show “Chelsea” with Chelsea Handler in-house, and it plans to release the self-explanatory “Comedians in Cars Getting Coffee” this year. Netflix has said it will release 1,000 hours of original content, produced in-house and by partners, in 2017.

The streaming company would be following in the steps of major studios like Disney and 20th Century Fox by stepping up its merchandising efforts. According to Bloomberg, Disney&039;s consumer division — which administers the studio&039;s theme parks, toys, clothes, and other products — had sales of $1.5 billion in Q4 2016. It&039;s not a new approach, either: Variety reported in 2013 that merchandise from The Simpsons alone had earned 20th Century Fox $4.6 billion during its 25-year lifespan.

Netflix might not be looking solely for revenue with licensed goods, though. In the merchandising manager job description, the company wrote, “We want licensed merchandise to help promote our titles so they become part of the zeitgeist for longer periods of time.” A t-shirt is a walking advertisement, after all.

Netflix did not immediately respond to request for comment.

Quelle: <a href="Netflix May Soon Sell New Merch For Hit Shows Like “Stranger Things”“>BuzzFeed